Back to Blog
Scooter Braun revealed it was Ariana Grande who pushed him to sign Demi Lovato.
The longtime manager, who also represents artists like Justin Bieber, Dan + Shay and Usher, opened up about his decision to represent the pop star as a new client last year during an interview with model Ashley Graham on her Pretty Big Deal podcast.
"I said Iâll take the meeting, but Iâm not going to do this we have too much going on. And I met her and I said, 'I have to do this. Sheâs special. I want to do it,'" he explained. "I told her I need to speak to the two big solo females we represent because I want to make sure they are OK with this."
The two female artists he's referring to are Tori Kelly and the Thank U, Next hitmaker, who made it very clear she wanted Braun to sign the "Anyone" singer after meeting with her in person.
"Demi and Ariana went for coffee, and Ariana called me and said, âYou have to do this. I want her with us. She's in our family. She'll be protected, she's my friend. I want her with us. I want you to help her,'" he recalled. "And I just thought that was really, really cool and very different from what you expect in today's music industry."
Read More: Scooter Braun Reveals Ariana Grande Urged Him to Sign Demi Lovato | https://popcrush.com/scooter-braun-ariana-grande-demi-lovato/?utm_source=tsmclip&utm_medium=referral